Creators, Sharers and Scrollers

Every now and again a viral post does the rounds on Facebook. It goes like…

“So I’m doing what everyone else is doing. Fixing my blocked posts. I wondered where everybody had been! This is good to know. It’s ridiculous to have 578 friends and only 25 are allowed to see posts. I ignored the post earlier because I didn’t think it worked. It WORKS!! I have a whole new news feed. I’m seeing posts from people I haven’t seen in years.”

Does it really work ?


The reality is that Facebook designs your news feed around what you LIKE, literally.

Mr. Zuckerberg and his team don’t check your post and respond to your wishes to reconnect with your long lost friends or groups. However Facebook does use mathematical models or algorithms to determine what they think you want to see, to “enhance” your user experience.

I have long thought that social media has 3 types of users.

The Creators

These folks make unique content for others. It may be in the form of endless pictures of their pet dog, monkey or hippopotamus. It may be very detailed and crafted photos and videos or blog posts. It may be just a post about their day. The reality is without creators of any kind, social media would not exist.

The Sharers

These guys browse social media and often click the SHARE button to distribute the content made by the Creators. Or they just “share their love” of a post, by hitting the LIKE button. Its true to say that Creators love the Sharers!! Sharers lubricate the wheels of Social media and make it all happen.

The Scrollers

This group can spend hours scrolling through a news feed without posting themselves, or interacting with the posts of either the Creators, or the Sharers, they virtually “walk on by”.

No don’t get me wrong, I am not judging anyone, and in reality you can be a mix of all 3. You may create and never share for example. I am just here to help all have a better experience.

Remember I said Facebook algorithms influence what you see based on what they think you like? This is key, if you never like anything, Facebook has no data to help it decide so it guesses. If you always like pictures of cats but never dogs, what do you think Facebook will fill your timeline with? If you never LIKE or SHARE what Auntie Mable posts, over time you will stop seeing what she contributes.

Also be aware, if you think your timeline is full of drivel and junk, guess what that content is based on? In the real world we use the expression “you are what you eat” in the virtual world “you are what you LIKE”

So use the search option at the top of Facebook (the magnifying glass) and type in a long lost friend, group or page you haven’t heard from in a while. They are probably still there, just Facebook didn’t think they were of interest to you anymore. But most importantly, once on their profile, LIKE or SHARE something if you want to start seeing it on your time line again.

One final trick. Facebook defaults to showing you Top posts. There is a way to get the app to show you the LATEST or most recent posts.

At the top of the app click the three horizontal lines or “hamburger” symbol.

Scroll down and click “See more”

Click on “Most recent”

You will now be opened to a whole new world of the most recent posts. Note this is only a temporary thing, you will have to go back and select Most Recent on a frequent basis.

Now lets just return to the opening point about that viral post

“So I’m doing what everyone else is doing. Fixing my blocked posts. I wondered where everybody had been! This is good to know…”

Why do you think this Creators content went viral? Because so many people shared it !

If you really want Facebook to be full of rainbow coloured llamas you need to start liking and sharing their posts.

“Your timeline IS what YOU like”

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